The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, as well as other truths concerning modern B2B advertising and marketing. We review just how the buying trip is now entirely fragmented and also the way that community structure can help online marketers retake control of the di… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other truths regarding modern-day B2B marketing. We talk about just how the buying journey is now completely fragmented as well as the way that area structure can aid marketing professionals take back control of… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other truths regarding modern-day B2B marketing. We go over just how the buying journey is now totally fragmented as well as the manner in which area structure can aid online marketers take back control of the… Read More